GOOGLE - Wonder pilot
ART DIRECTION & STYLEFRAMES
ABOUT THE PROJECT:
Google created a fictional brand called Wonder Pilot exploring a range of rational messaging to more emotional aspirational messaging.
For a long time, the best signal we had was "how old are you?" Are you a millennial? Are you Gen X? Are you Boomer? Now we live in a world with much richer signals. We’ve gotten better at understanding the audiences that advertisers are trying to reach. That rational matching works really well, but it narrows your story.
In these styleframes, we explore deeper how those two mindsets react to different type of ads.
TEAM:
Client: Google / Unskippable Labs
Director: Matthew Thompson | www.matthewjamesthompson.com
Creative Director, Unskippable Labs: Noël Paasch
Producer: Harrison Nalevansky
DISTRIBUTION:
INTERNAL