ABOUT THE PROJECT:

It’s easy to invest when the market’s going up. But who’s your partner when it gets volatile?

Our campaign’s messaging focused on not letting today’s volatile market to keep customers from saving smart and investing for what matters to them. giving access to the tools to be invested, rain and shine. So we wrote a song about it!

The tone of our spot needed to be optimistic, steady, even heroic.

To deliver, we partnered with the team over at State, to produce a :30 and :15 spot where they introduced a set of characters navigating through volatile market Rain and Shine.