BETTERMENT - HQ MURALS
IN-HOUSE ART DIRECTION + DESIGN
ABOUT THE PROJECT:
From Figma, to the wall! We re-imagined an interior makeover for our NYC office across multiple walls implementing our Identity and Brand Values as a starting off point to create a lively environment in our working spaces.
After scouting and scoping out areas and nooks across our headquarters, we ended up picking and producing 13 murals.
One of the most fulfilling parts of this production was the planning process from getting the proportions down to re-formating the designs to paint-by- numbers wireframes, to selecting and matching our brand colors.
CREATED BY:
Client Betterment
Sr Director of Creative Allie Armstrong
Office Manager: Alexandra Price
Project Manager: Sydney Wagner
Mural Artist: Britany Baldwin
Design Lead & Art Direction: Idil Gozde
DISTRIBUTION:
New York HQ Office